Discovery special wings in to top spot
Sunday’s 9/11 Discovery Channel special “The Flight That Fought Back” drew a robust aud of nearly 7 million, making it the top-rated original program on ad-supported cable last week.
Two-hour docudrama followed the final hours of the passengers and crew on United Airlines Flight 93, which was hijacked and crashed in Somerset County, Pa., on Sept. 11, 2001.
Program drew Discovery’s highest ratings year-to-date, averaging a 3.6 national rating/8 share in adults 25-54 and a 3.1/8 in 18-49.
“We are proud that we were able to help raise the visibility and awareness of the actions of the 40 heroes on United Airlines Flight 93,” said Discovery Channel exec VP-general manager Jane Root. “The passengers’ extraordinary heroism prevented a much larger disaster in our nation’s capital, and Discovery is honored to have presented this tribute to their remarkable sacrifice.”
“Flight” was bested only by a Colts-Ravens game on ESPN, which drew 11.2 million viewers.
Also on Sunday, the premieres of VH1 reality shows “My Fair Brady” and “Breaking Bonaduce” got off to modest starts. The 9:30 episode of “Brady” delivered 1.2 million viewers (0.7/2 in 18-49), while “Bonaduce” drew 934,000. Tallies were higher than the cabler’s summer primetime average (628,000 viewers).