Thirty-five sellers tap org to help pay for Toronto campaigns
A sign of Toronto’s pre-eminence as a launch pad for Euro fare is the decision of European Film Promotion to earmark half the e400,000 ($489,200) budget of its Film Sales Support Fund for pics going to the fest.“We view Toronto as the most important event for European films outside of Europe,” says EFP managing director Renate Rose. Under the scheme, sales companies can access up to $6,142 per film to spend on publicity and promotion, but must match the amount with their own funds. Thirty-five sellers repping 50 pics have tapped the fund to help pay for their Toronto campaigns. “We have been encouraged by the performance of European films abroad in recent years,” says EFP board prexy Claudia Landsberger, “and we believe festivals such as Toronto play a crucial role in introducing our films to audiences and buyers. “Toronto remains the most important entree into the North American market and a logical place to focus our efforts,” adds Landsberger.