ESPN is using the ankling of Mark Shapiro in September as exec VP of programming and production to reshuffle its executive ranks.
Although his title will be different — exec veep of content — John Skipper will take charge of Shapiro’s key duties.
Skipper’s promotion is one of three top-level appointments announced Thursday. Chuck Pagano becomes executive veepee of technology and Sean Bratches has been elevated to executive VP, sales and marketing.
Three other ESPN exec vice presidents will continue in their roles: Christine Driessen, chief financial officer; Ed Durso, administration; and Russell Wolff, managing director of ESPN Intl.
Eight execs will now report to Skipper: Norby Williamson, exec VP of studio and remote production; Salil Mehta, exec VP of enterprises, consumer products, new media and mobile ESPN; John Wildhack, senior VP of programming acquisitions and strategy; David Berson, senior VP of program planning and development; John Walsh, exec VP and executive editor for all media outlets; Ron Semiao, senior VP of original entertainment; Rick Barry, senior VP of programming and production administration; and Marie Donoghue, VP of business affairs and development.
Pagano supervises two execs: Paul Cushing, senior VP of management information technology, and Aaron LaBerge, VP of technology. A third position, VP of engineering, has yet to be filled.
Four execs report to Bratches: Ed Erhardt, president of customer marketing and sales; Ben Pyne, president of affiliate sales and marketing; Artie Bulgrin, senior VP of research and sales development; and Peter Rosenberger, VP of special events marketing.
The network is still looking for a senior VP of marketing.