‘End’ is near for sweep

Eye's storm hits Nov. 6

The world is now scheduled to end Sunday, Nov. 6.

That’s the date CBS has slated to premiere the first half of “Category 7: End of the World,” the four-hour miniseries sequel to last season’s top-rated longform project, “Category Six: Day of Destruction.” Follow-up revolves around a superstorm that spreads throughout the world, resulting in various plagues of biblical proportions.

Eye will air part two of “Category 7” on Nov. 13, a week after the opening seg. It’s extremely rare for a broadcast net to split up a miniseries over two Sundays.

Because its first killer-storm project did so well in the ratings, CBS seems to be betting the project will be able to lure viewers back. TNT is employing a similar strategy with “Into the West,” an epic miniseries airing over consecutive weekends.

Eye’s decision to confirm airdates for “Category 7” more than four months in advance also is a bit unusual. Nets sometimes don’t announce airdates for sweeps events until just a few weeks before broadcast, in order to prevent other nets from counterprogramming.

In this case, CBS may be looking to take a page from the feature world, where studios sometimes announce opening dates for tentpole projects as far as two years in advance. That’s because NBC has its own disaster miniseries sequel – earthquake pic “10.6” in the works for a possible November preem. Peacock has not yet announced an airdate for “10.6.”

Robert M. Sertner and Frank von Zerneck are executive producers of “Category 7.”

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