Illeana Douglas is set to topline the half-hour comedy project “Illeana-Rama” for women’s cable network Oxygen.
Douglas will exec produce the project, which she co-wrote with Teresa O’Neill (“Becker,” “The Chris Isaac Show”) based on Douglas’ short film “Supermarket.”
Kyle LaBrache and Chris Bradley directed the pilot produced by New Line Television. New Line exec VP Job Kroll also is attached to exec produce.
Single-camera laffer follows a fictional version of Douglas who has grown tired of the showbiz rat race and opts for a simpler life working in a Hollywood grocery store. She soon realizes the two worlds are more similar than she’d thought.
Douglas’ character has the idea that “failure is the new success,” said Oxygen programming chief Debby Beece. “The Hollywood power plays she was trying to leave behind resurface. The supermarket becomes this microcosm for a lot of different things in her life.”
Jeff Goldblum, Justine Bateman, Ed Begley Jr., Jane Lynch, Elisa Bocanegra and Jerry Mathers guest star as themselves.
Kristen Connolly Vadas will oversee for Oxygen. Production on the pilot, which was shot in Los Angeles, wrapped last week.
“Illeana-Rama” is one of several skeins that feature celebrities playing off their personas. Kirstie Alley, Howie Mandell and Alanis Morissette are among those readying projects about fictional versions of themselves for various cablers.
Beece said the net has not committed to second seasons for any of the original sitcoms it launched last year (“Good Girls Don’t,” “Naked Josh,” “Show Me Yours”).
“Illeana-Rama,” Beece said, signals a more focused direction for Oxygen.
“It’s a creator-driven format with a strong, unique point of view. It’s also much more comedic than any of our other shows,” she said.