Turbo, Science, Civilization channels bow in Latin America
MIAMI — Discovery Networks Latin America/Iberia has added three nets to its pan-regional portfolio of six feevees.
Discovery Turbo, Discovery Science and Discovery Civilization bowed on Brazil’s Net in March. Carriage deals are pending with other pay TV operators, says Discovery, which announced the new channels at Mexican cable show Canitec in Guadalajara.
Discovery Turbo, targeting males 18-54, focuses on engine-powered vehicles. Programming will include Formula One and motocross rallies. Latin America is the first region to introduce the net.
Discovery Science will emphasize science. Discovery Civilization is directed at auds 25 and older interested in history and culture.
Discovery operates the flagship Discovery Channel, Discovery Kids, Discovery Travel & Living, Discovery Home & Health and two channels that are joint ventures with the BBC: Animal Planet and People+Arts.
Discovery is not the only programmer adding new nets in Latin America, which suggests that, after several years of stagnant subscriber growth, there are brighter prospects in the region.
Fox is rolling out its FX channel from Brazil and will add another three networks.
VH1 Latin America will bow in Colombia this month on TV Cable Bogota.
MTV Networks Latin America introduced VH1 into the region in 2004, initially in Mexico. Spanish-lingo channel has since rolled out in Argentina, Bolivia, Chile, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Peru, Uruguay, Paraguay, Venezuela and the Caribbean.
It’s distributed to more than 3.4 million subs.