CANNES – On the eve of Mipcom National Geographic Venture’s Digital Media Group inked a three-year agreement with India-based producer Miditech to rep its digital archives throughout the Indian subcontinent.
Deal, inked Sunday, is part of the burgeoning programming traffic which has developed between Indian and U.S. companies in the last 18 months.
The arrangement will expand the potential customer base of National Geo’s extensive archive material and film footage by utilizing Miditech’s existing client base and creating a local presence within India, Pakistan, Bangladesh, Nepal, Bhutan, Sri Lanka and the Maldives. This will mark the first time National Geo’s digital archive material and footage will be represented in the Indian subcontinent.
“Over the past few years, we’ve seen a great deal of interest in our film library rising from the booming Indian marketplace,” said Matthew White, exec VP for National Geographic Digital Media. “We felt it was important to have someone representing our interests there locally and to provide greater access for our material.”
That material includes raw footage, programming, scientific experiments, interviews, lectures, news, history and cultural materials to traditional media licensees, as well as to online, mobile, computer and video game developers and emerging technologies.
Miditech CEO Nikhil Alva said the new accord would expand the market for quality stock footage throughout the subcontinent. A region which has recently seen an explosion of channels and other high-tech outlets.