You will be redirected back to your article in seconds

DC Comics draws gig for Fierman, Lowitt

Appointments announced by DC prexy Levitz

NEW YORK — Gotham-based DC Comics, home to superhero characters Superman and Batman, has named former Zagat Survey and Reed Business Information exec Stephanie Fierman to serve as marketing chief, a newly created position.

The Warner Bros. subsid also tapped film exec Paula Lowitt senior VP of business and legal affairs. Appointments were announced by DC Comics prexy-publisher Paul Levitz.

Lowitt will be involved in all matters involving the continued expansion of film, TV and animated projects based on DC Comics characters. She previously worked at Senator Intl., an indie film finance company where she handled acquisitions, financing and distribution deals.

Before that, Lowitt was senior general counsel for Columbia Pictures.

As senior VP of sales and marketing, Fierman will oversee both direct sales and book trade activities, as well as all marketing efforts promoting the company’s brand across its own publications and products, including DC Comics, Vertigo, WildStorm, CMX and MAD magazine.

Most recently, Fierman was chief sales and marketing officer for Zagat. She came to Zagat from Reed Business (parent company of Daily Variety and Variety), where she was chief marketing officer.

More Scene

  • Variety Hitmakers Brunch

    Kendrick Lamar, DJ Khaled, Hailee Steinfeld Honored at Inaugural Variety Hitmakers Event

    NEW YORK — Gotham-based DC Comics, home to superhero characters Superman and Batman, has named former Zagat Survey and Reed Business Information exec Stephanie Fierman to serve as marketing chief, a newly created position. The Warner Bros. subsid also tapped film exec Paula Lowitt senior VP of business and legal affairs. Appointments were announced by […]

  • The 'Runaways' Praise Series' Diversity at

    'Marvel's Runaways' Stars Praise Series' Diversity at Hulu Premiere

    NEW YORK — Gotham-based DC Comics, home to superhero characters Superman and Batman, has named former Zagat Survey and Reed Business Information exec Stephanie Fierman to serve as marketing chief, a newly created position. The Warner Bros. subsid also tapped film exec Paula Lowitt senior VP of business and legal affairs. Appointments were announced by […]

  • 'The Shape of Water' film premiere

    Guillermo del Toro Calls 'The Shape of Water' a New Type of 'Beauty and the Beast'

    NEW YORK — Gotham-based DC Comics, home to superhero characters Superman and Batman, has named former Zagat Survey and Reed Business Information exec Stephanie Fierman to serve as marketing chief, a newly created position. The Warner Bros. subsid also tapped film exec Paula Lowitt senior VP of business and legal affairs. Appointments were announced by […]

  • Girls Inc. hosts the 2017 LA

    Warner Bros. TV Exec Calls for End to Sexual Harassment: 'Enough Is Enough'

    NEW YORK — Gotham-based DC Comics, home to superhero characters Superman and Batman, has named former Zagat Survey and Reed Business Information exec Stephanie Fierman to serve as marketing chief, a newly created position. The Warner Bros. subsid also tapped film exec Paula Lowitt senior VP of business and legal affairs. Appointments were announced by […]

More From Our Brands

Access exclusive content