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Cuatro sets int’l division

Move comes as Argentina's TV exports surge

This article was corrected on July 21, 2005.

BUENOS AIRES — Argentinean Cuatro Cabezas has created an international division in an effort to boost sales of its docs, formats and programs like soccer talent contest “Camino a la gloria” (Road to Glory) and reality-drama “E-24.”

The company, run by Mario Pergolini and Diego Guebel, tapped Mariano Kon, until now head of its pay TV division, to spearhead the effort with Ezequiel Sarlanga, who’s been handling international sales for six years.

Kon, a former general manager of Claxson’s doc channel Infinito, said talks are advanced for sales to broadcasters and production companies in Asia, Europe, the Mideast and United States.

Its bestselling programs so far have been weekly news roundup “Caiga Quien Caiga,” which has aired in Chile, France, Israel, Italy and Spain, and “E-24.”

The move comes as Argentina’s TV exports surge.

A weak peso — it has lost 65% of its value against the U.S. dollar since 2001 — has made Argentina more competitive in export markets. At the same time, low ad coin and programming prices at home mean producers are increasingly looking abroad for profits.

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