Content still key, says Bravo prexy

Upcoming shows include a real-life take on 'Desperate'

Amid the onslaught of new technology threatening to pose problems for traditional television networks, Bravo prexy Lauren Zalaznick stressed content will remain king.

“Content will lead viewers to whatever platform is relevant,” said Zalaznick, the featured speaker at the Museum of Television & Radio’s monthly industry forum luncheon.

Zalaznick, who recently revamped Bravo into a pop culture reality channel, emphasized catering to a niche audience would be key. And while Bravo trades in reality programming — a form on the decline on both broadcast and cable — the network was working to evolve the genre beyond tired follow-the-star shows.

Docusoap “Being Bobby Brown” gave Bravo some reason to cheer over the summer, but the cabler’s next few shows are celeb-free. On the docket are skeins about the cutthroat world of real estate agents; a search for the next top food connoisseur; and a real-life take on “Desperate Housewives.”

Zalaznick added that Bravo had an advantage in the multi-platform world. Channel’s “tech-savvy” aud is all about 24-hour reality entertainment, including web forums like myspace.com.

“(That demo) is going to find us,” regardless of the platform, Zalaznick said.

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