NEW YORK — MTV will add a whole batch of music networks, including MTV and VH1, to the portfolio of its advertising-sales maven Hank Close.
Close starts with a change of title, from executive VP of ad sales for Comedy Central to EVP/ad sales for the music and comedy group of MTV Networks. In addition to Comedy Central, Close takes responsibility for selling the spots on MTV, VH1, MTV2, mtvU, MTV Espanol, VH1 Classic, Country Music TV and the forthcoming Logo, which will focus on programming for gays and lesbians.
Larry Divney , president of ad sales for MTV Networks, hired Close in 1999 when Divney was head of ad sales for Comedy Central. At that time, Comedy Central was co-owned by MTV’s parent Viacom Inc. and by Time Warner. Viacom bought TW’s half two years ago.
Close succeeds Doug Rohrer, who has shifted over to executive VP and senior advisor to Divney dealing with special projects. Close’s counterpart is Sue Danaher, who continues as executive VP of sales for MTV’s Nickelodeon platform, which encompasses Nickelodeon, Spike TV, Nick at Nite, TV Land, CBS/Kids, Noggin, the “N” and Nick Games & Sports (GAS).
Before joining Comedy Central, Close spent 12 years in a variety of sales jobs at the Fox Network. Earlier stints include executive jobs at CBS, J. Walter Thompson and the A.C. Nielsen Co.