CBS higher on ‘Fire’

ABC Pitt interview pulls eyeballs Tuesday

CBS dismissed the competish Tuesday night with its premiere of “Fire Me, Please,” while ABC scored with Diane Sawyer’s chat with Brad Pitt on a special “Primetime.”

A British import, the hidden-camera skein “Fire Me, Please” (3.3 rating/10 share in adults 18-49, 8.28 million viewers overall) won the 9 o’clock hour in 18-49 over competition that included Fox’s repeat of “House” (3.2/9, 9.33m), according to Nielsen estimates.

“Fire Me” built by 3 shares in 18-49 on its lead-in from a repeat “NCIS” (2.1/7) and gained nicely on the half-hour (3.6/10 vs. 3.0/9).

It joins a growing list of promising new unscripted series on the broadcast nets this summer, including NBC’s “Hit Me Baby One More Time,” ABC’s “Dancing With the Stars,” Fox’s “Hell’s Kitchen” and the WB’s “Beauty and the Geek.” Only newbie not to show an initial spark was ABC’s “The Scholar” on Monday.

Also continuing into summer Tuesday was UPN’s “Britney & Kevin: Chaotic” (1.2/4 in 18-49, 2.49m), which ran third at 9 in adults 18-34 (1.6/5), and the net’s weak-performing 9:30 comedy “Bad Girl’s Guide” (0.6/2, 1.48m).

At ABC, Pitt on “Primetime” was the night’s top-rated show (4.2/12 in 18-49, 11.19m), posting the net’s best nonsports summer scores in the Tuesday-at-10 hour in nearly seven years. In 18-49 and 25-54 (5.1/13), it’s the strongest result for a summer newsmag on any net since an edition of NBC’s “Dateline” in July 2003 devoted to Jennifer Lopez and Ben Affleck.

At Bravo, the season premiere of once-hot unscripted skein “Queer Eye” (formerly “Queer Eye for the Straight Guy”) settled for a 2 share in 18-49 and 1.2 million viewers overall. Its lead-in, the second-season preem of “Blow Out,” averaged 661,000 viewers.

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