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BskyB builds Bridges to Muslim auds

Islamic channel launched Stateside in November 2004

LONDON — American Muslim lifestyle channel Bridges TV is set to bow in the U.K. on satcaster BskyB before the end of the year.

The Buffalo, N.Y., based English-lingo Islamic channel was launched Stateside in November 2004.

Channel is the brainchild of banker Muzzammil Hassan who grew tired of hearing derogatory comments made about the 8 million U.S.-based Muslims in the mainstream media.

Bridges’ U.K. headquarters will be in the Yorkshire town of Rochdale where a quarter of the content will be produced. Other content will be acquired. BskyB already hosts the Islam Channel.

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