Brazil: Improved economy brings higher buying power

Mipcom 2005: Territory report

RIO DE JANEIRO — Local broadcasters have put the country’s financial crisis behind them and have upped budgets for international acquisitions, thanks to a local currency that’s recovering against the dollar.

But nets’ appetite for foreign programming remains limited. Brazilian nets traditionally fill most slots with locally produced shows, especially telenovelas, and the slots for foreign shows are mostly covered through long-term deals with U.S. studios.

TV Globo, which has been a market leader for 30 years, has volume deals with Sony, Fox, Disney and DreamWorks. Second-place net SBT has an output deal with Warner Bros., while No. 3 TV Record has volume deals with Universal and MGM.

Both Roberto Buzzoni, TV Globo’s general director of programming & acquisitions, and Paula Miranda, international programming director, will look for films, docs, formats and specials.

“We intend to carry out a particularly thorough research for action and adventure animations at Mipcom Junior,” says Buzzoni, adding TV Globo’s 2005 budget for international acquisitions is over $50 million.

TV Record’s acquisitions director, Elisa Ayub, will look for reality formats. The net wrapped the second edition of its version of “The Apprentice” in August and has tentatively scheduled the show’s third edition for March.

Goyo Garcia, acquisitions manager for No. 4 net TV Bandeirantes, will search for fillers, quiz shows, 30-minute sitcoms, animation and family adventure and action films.

Claudia Macedo, the acquisition director for Globosat — the country’s leading pay TV programmer — wants lifestyle and tourism docs related to Germany, the home of the 2006 Soccer World Cup, for sports net Sportv.

On the sales front, TV Globo’s international division will screen six telenovelas in a pre-Mipcom event on Oct. 16 with telenovela producers from several countries. TV Globo estimates its international sales will increase 12% this year.

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