Designs on 2nd 'Runway'
Bravo is sashaying down the “Runway” once more.
Cabler has greenlit a second season, ordering 10 episodes of the Heidi Klum-hosted fashion competish series “Project Runway” from Miramax Television.
“Runway,” which follows aspiring fashion designers as they compete for a contract, has delivered Bravo’s youngest-ever median age and best overall numbers since the heyday of “Queer Eye for the Straight Guy.”
Net execs rushed to finalize details for another cycle last month when February’s finale drew more than 2 million — a build of 468% from the show’s debut, which drew just 354,000 viewers. Bravo even broadcast a call for second season contestants during the episode, well before the deal with done.
Miramax chiefs Harvey and Bob Weinstein will exec produce with Magic Elves principals Dan Cutforth and Jane Lipsitz, Full Pictures’ Desiree Gruber and Jane Cha, Bravo’s Frances Berwick, Klum and Shari Levine.
Bravo topper Lauren Zalaznick is targeting a premiere as early as 3rd quarter.
Zalaznick said Bravo has a tremendous track record for building shows through word of mouth. “Celebrity Poker Showdown,” “Showbiz Moms and Dads” and “Blow Out” all finished with big auds after so-so premieres.
“Of course, we’re hoping to eventually bring those premiere numbers up,” she said. “We’re really beginning to roll out some excellent shows that are focused on the cross-hairs of pop culture.”
Some of the second season’s elements — judges and challenges — are still being decided, but as in the first season, casting is key.
“It’s difficult when you get lightning in a bottle the first time. The challenges were great, but the chemistry of that first group was phenomenal,” Zalaznick said. “We’re debating what we keep the same and what we change up. I’m hoping to launch as soon as possible, but we’re going to take the time we need to get it right.”