Exec to head up Col's creative ad team
Christine Birch has been promoted to exec VP of creative advertising for the Columbia TriStar Motion Picture Group, announced prexy Josh Goldstine.
During her three years as senior VP of creative advertising, Birch has created campaigns for “Identity,” “Charlie’s Angels: Full Throttle,” “Once Upon a Time in Mexico,” “Something’s Gotta Give,” “The Grudge” and “Hitch.”
Birch is working on the upcoming “The Legend of Zorro” and, for 2006, “Catch and Release,” “Marie Antoinette,” “Stranger Than Fiction” and “Holiday.”
She has nearly 20 years of experience in motion picture marketing spanning the areas of marketing strategy, creative advertising and market research.
Birch began her career in market research at TriStar Pictures in New York.