Thom Beers, producer of Discovery Channel’s highly rated “Monster Garage” franchise, has partnered with Clear Channel Entertainment to create series around the company’s specialized sports events for network and cable.
Beers heads up reality shingle Original Prods., a longtime producer of auto-centric shows, and will develop and exec produce formats set in the world of monster trucks.
An auto enthusiast himself, Beers last year produced high-octane Discovery series “The Great Bike Build-Off,” “Wing Nuts” and the spec “Motorcycle Mania 3.” Original Prods. is currently working on Spike series “Boom!,” a show about taking things like cars and motor homes and blowing them up.
Clear Channel — Motor Sports owns the rights to the U.S. Hot Rod Assn.’s high-profile “Monster Jam” live shows, home to such crowd-favorite vehicles as Grave Digger, Maximum Destruction and Monster Mutt and drivers Dennis Anderson, Tom Meents and Debra “Madusa” Miceli.
Beers and Original Prods. exec VP Tracy Green are already at work on a docudrama centered on the suburban life of a larger-than-life family of monster truckers.
“Monster Garage,” starring car makeover maven Jesse James, has been a Discovery flagship since its launch in 2002. Along with Craig Piligian’s “American Chopper,” show has transformed Discovery into appointment television for young men. Franchise has spawned “Monster House” and “Monster Nation,” featuring everyday folk who build their own crazy contraptions.
Beers’ next project, the 10-part adventure doc series “Deadliest Catch,” about the dangerous world of Alaskan crab fishing, premieres on Discovery next month. His other credits include Discovery Health docuseries “Plastic Surgery: Before & After.”
Last November, NBC signed with Clear Channel to produce a summer series centered on the Dew Action Sports Tour, featuring emerging sports skateboarding, BMX and freestyle motocross.