Baker cables in ad sales

E!, Comcast taps new veep

HOLLYWOOD — Neil Baker has been named executive VP of E! Networks and Comcast Network Sales.

The ad sales division, which was founded last year, oversees Comcast’s national networks E! Entertainment Television, the Style Network, OLN, G4, AZN Television and Sprout.

In his new role, Baker will collaborate with senior management at each network to support their advertising and business objectives, with a focus on online sales activities. He’ll also be working with the Golf Channel’s ad sales team.

Based in Gotham, Baker will report to Comcast Network Advertising sales prexy David T. Cassaro.

Baker was previously senior veepee of ad sales for E! Networks, overseeing offices in New York, Los Angeles and Chicago and maintaining responsibility for E!, the Style Network and E! Online.

Prior to joining the company in 1999, he served as VP-group sales director at Fox Broadcasting Co. He also spent seven years as an account executive at CBS.

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