You will be redirected back to your article in seconds

‘Baby’ boom for NBC

Another reality newbie heats up summer

NBC joined the broadcast nets’ early summer hit parade Thursday with upbeat scores for its music competition skein “Hit Me Baby One More Time.”

Show, which pits former chart-toppers such as Loverboy and Arrested Development against each other in a bid for a second shot at stardom, produced the highest young-adult rating for the premiere of a new unscripted series in two years.

Its 4.7 rating/13 share in adults 18-49 tops the strong 4.3/12 for ABC’s unscripted “Dancing With the Stars” one night earlier, and “Hit Me Baby” figures to rank as the No. 1 program of the week in the demo, according to Nielsen.

“Hit Me Baby” showed broad appeal in categories including adults 25-54 (5.0/13) and 18-34 (4.4/14), winning the 9 o’clock hour in all under-50 adult demos. In total viewers, its 8.9 million placed second to a repeat of CBS drama “CSI” (4.1/11 in 18-49, 14.2 million viewers overall).

In 18-49, “Hit Me Baby” scored the highest debut rating for a new unscripted summer series since Fox’s “American Juniors” in June 2003 and matched NBC’s best since “Meet My Folks” in July 2002.

In addition to “Hit Me Baby One More Time” and ABC’s “Dancing With the Stars,” last week also saw good starts for Fox’s “Hell’s Kitchen” and the WB’s “Beauty and the Geek.” These rep four of 15 new reality programs skedded to bow on the broadcast nets before Labor Day.

More TV

  • Wowow Acquires ‘The Good Doctor’ for

    Wowow Acquires ‘The Good Doctor’ for Japan

    NBC joined the broadcast nets’ early summer hit parade Thursday with upbeat scores for its music competition skein “Hit Me Baby One More Time.” Show, which pits former chart-toppers such as Loverboy and Arrested Development against each other in a bid for a second shot at stardom, produced the highest young-adult rating for the premiere […]

  • IT Crowd

    NBC Developing 'IT Crowd' Remake With Original Series Creator Graham Linehan (EXCLUSIVE)

    NBC joined the broadcast nets’ early summer hit parade Thursday with upbeat scores for its music competition skein “Hit Me Baby One More Time.” Show, which pits former chart-toppers such as Loverboy and Arrested Development against each other in a bid for a second shot at stardom, produced the highest young-adult rating for the premiere […]

  • Hasan Minhaj

    TV News Roundup: Hasan Minhaj Joins NBC's 'Champions' in Guest Role (EXCLUSIVE)

    NBC joined the broadcast nets’ early summer hit parade Thursday with upbeat scores for its music competition skein “Hit Me Baby One More Time.” Show, which pits former chart-toppers such as Loverboy and Arrested Development against each other in a bid for a second shot at stardom, produced the highest young-adult rating for the premiere […]

  • Sony's Tony Vinciquerra: Disney-Fox 'Creates Opportunities'

    Sony's Tony Vinciquerra: Disney-Fox 'Creates Opportunities'

    NBC joined the broadcast nets’ early summer hit parade Thursday with upbeat scores for its music competition skein “Hit Me Baby One More Time.” Show, which pits former chart-toppers such as Loverboy and Arrested Development against each other in a bid for a second shot at stardom, produced the highest young-adult rating for the premiere […]

  • Mayweather McGregor fight

    Floyd Mayweather-Conor McGregor Fight Is Second Biggest Pay-Per-View of All Time

    NBC joined the broadcast nets’ early summer hit parade Thursday with upbeat scores for its music competition skein “Hit Me Baby One More Time.” Show, which pits former chart-toppers such as Loverboy and Arrested Development against each other in a bid for a second shot at stardom, produced the highest young-adult rating for the premiere […]

  • What Disney Bought in the Fox

    What Disney Bought: A Billion-Dollar Breakdown of Assets

    NBC joined the broadcast nets’ early summer hit parade Thursday with upbeat scores for its music competition skein “Hit Me Baby One More Time.” Show, which pits former chart-toppers such as Loverboy and Arrested Development against each other in a bid for a second shot at stardom, produced the highest young-adult rating for the premiere […]

  • Actor Dustin Hoffman poses for photographers

    Dustin Hoffman Accused of Exposing Himself to a Minor, Assaulting Two Women (EXCLUSIVE)

    NBC joined the broadcast nets’ early summer hit parade Thursday with upbeat scores for its music competition skein “Hit Me Baby One More Time.” Show, which pits former chart-toppers such as Loverboy and Arrested Development against each other in a bid for a second shot at stardom, produced the highest young-adult rating for the premiere […]

More From Our Brands

Access exclusive content