‘Baby’ boom for NBC

Another reality newbie heats up summer

NBC joined the broadcast nets’ early summer hit parade Thursday with upbeat scores for its music competition skein “Hit Me Baby One More Time.”

Show, which pits former chart-toppers such as Loverboy and Arrested Development against each other in a bid for a second shot at stardom, produced the highest young-adult rating for the premiere of a new unscripted series in two years.

Its 4.7 rating/13 share in adults 18-49 tops the strong 4.3/12 for ABC’s unscripted “Dancing With the Stars” one night earlier, and “Hit Me Baby” figures to rank as the No. 1 program of the week in the demo, according to Nielsen.

“Hit Me Baby” showed broad appeal in categories including adults 25-54 (5.0/13) and 18-34 (4.4/14), winning the 9 o’clock hour in all under-50 adult demos. In total viewers, its 8.9 million placed second to a repeat of CBS drama “CSI” (4.1/11 in 18-49, 14.2 million viewers overall).

In 18-49, “Hit Me Baby” scored the highest debut rating for a new unscripted summer series since Fox’s “American Juniors” in June 2003 and matched NBC’s best since “Meet My Folks” in July 2002.

In addition to “Hit Me Baby One More Time” and ABC’s “Dancing With the Stars,” last week also saw good starts for Fox’s “Hell’s Kitchen” and the WB’s “Beauty and the Geek.” These rep four of 15 new reality programs skedded to bow on the broadcast nets before Labor Day.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety