Crime reruns keeping eyeballs on Eye

Crime is paying — again and again — for CBS this summer, as the Eye’s drama repeats continue to rank among the week’s highest-rated programs.

Some unscripted skeins, including Fox’s “Hell’s Kitchen” and CBS’ “Big Brother 6,” made some noise in the final week of July, but it was Jerry Bruckheimer’s crime dramas “CSI,” “CSI: Miami” and “Without a Trace” that set the pace.

These shows placed among the top four programs in adults 18-49, adults 25-54 and total viewers last week, according to Nielsen Media Research.

As a result, CBS tied Fox for the week’s lead in adults 18-49 (2.2 rating/7 share), with NBC (1.8/6) and ABC (1.7/6) further back.

Eye web also prevailed with ease in adults 25-54 (2.7/8) and total viewers (7 million), while Fox ruled among adults 18-34 (2.3/9) — and has now led this demo for a network-record 29 straight frames.

Undisputed evidence

Thursday’s original “CSI” easily stood as the July 25-31 frame’s No. 1 show in adults 18-49 (4.2/13), adults 25-54 (5.3/14) and total viewers (13.4 million). “CSI: Miami” (3.6/10 in 18-49, 10.31m) and “Without a Trace” (3.5/10, 11.28m) also ruled, and Monday laffer “Two and a Half Men” (3.3/9, 9.63m) cracked the top 10, too.

On the firstrun front, the Eye’s “Big Brother 6” won each of its hours, led by Tuesday’s seg (3.4/10 in 18-49, 8.16m). And “Rock Star: INXS” is really showing a pulse only on Tuesday (3.0/8, 6.22m), when it follows “BB6.”

CBS helped out sister net UPN by airing two segs of drama “Veronica Mars.” Although they didn’t wow in demos, the series delivered a larger aud than any of its firstrun telecasts on UPN last season (3.28m) — and Nielsen reports that an amazing 95% of the CBS viewers Friday hadn’t watched the pilot episode in any of its previous airings on UPN.

Fox also was represented well among the top 10 in adults 18-49, with the unscripted “Hell’s Kitchen” (3.6/10) and “So You Think You Can Dance” (3.3/10) and Sunday’s comedy repeats “The Simpsons” (3.3/10) and “Family Guy” (3.2/9). “So You Think” declined 28% from its week-earlier preem but still led its Wednesday slot.

Net led Saturday as usual, paced by an original “America’s Most Wanted” (2.2/8 in 18-49, 5.66m).

It was much slower going at NBC and ABC, which combined for just five of the week’s top 20 shows in 18-49.

Alphabet’s “Brat Camp” dipped some in its third week but still looks good (3.3/10 in 18-49, 8.89m). Net was saddled with record-low primetime golf numbers Monday for its “Battle at the Bridges” (1.2/4 in 18-49, 5.19m) and isn’t getting much mileage out of in-season smashes “Desperate Housewives” and “Lost,” both of which ranked last among the major nets in their timeslots last week.

At NBC, Thursday unscripted series “The Law Firm” (1.9/6 in 18-49, 5.08m) opened weakly, while “I Want to Be a Hilton” again placed a distant fourth on Tuesday (1.5/4, 3.59m). Net’s highest-rated show was a repeat of Sunday’s “Law & Order: Criminal Intent” (2.6/7 in 18-49, 9.02m).

It was no contest between the weblets, with UPN easily besting the WB in adults 18-34 (1.1/4, 0.7/2).

UPN’s premiere of “R U the Girl” (1.2/4 in 18-49, 2.69m) ranked second in its Wednesday hour in women 18-34 (2.1/7), and the net’s firstrun “WWE Smackdown” (1.9/6 in 18-49, 5.08m) placed second in many key categories Thursday.

Every Frog series was in repeat.

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