Atlas to map out reality with ‘Bash,’ ‘Tomorrow’

Co. promotes Friedman to senior veep production

NEW YORK — Atlas Media, one of the biggest suppliers of nonfiction TV in the country, has produced “Behind the Bash,” the pilot for a primetime Food Network series with Giada DeLaurentiis, and “If It Happens Tomorrow,” a speculative docu series pilot for the Weather Channel.

New York-based Atlas Media produces more than 150 hours of programming a year, mostly for cable. Company has tripled in size since it opened in 1999.

President-exec producer Bruce David Klein said he’s expanding Atlas’ operation, promoting Steve Friedman to senior VP of production and hiring Susan Bixby to take over as VP of production.

In “After the Bash,” DeLaurentiis, who hosts a daytime show on Food Network, and a camera crew tag along after party planners and catering companies that organize big events. Atlas shot the pilot episode at the Grammy Awards.

The pilot of “If It Happens Tomorrow” explores what it would be like if a fierce hurricane hit New Orleans. Klein said the experts predict the city would be engulfed in 45 feet of water.

Klein said one trend he’s trying to reinforce centers on nonfiction primetime series focused on a larger-than-life personality, ranging from NBC’s “The Apprentice” (Donald Trump and Martha Stewart) to “Dog the Bounty Hunter,” which is collaring viewers for A&E.

Atlas has signed deals with Elizabeth Dimeo, whom Klein calls “a superdynamic nutritionist,” and Jennifer Kofford, an arts-and-crafts expert who creates scrapbooks and albums, a process she calls “making memories.”

Two current personality-driven Atlas shows are finding cable viewers: Discovery Health’s “Dr. G: Medical Examiner” and A&E’s “All Year Round With Katie Brown.”

Earlier this month, Klein set up a separate division of Atlas under exec VP of programming Maria Lane that will specialize in home and lifestyle shows.

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