All roads lead to ‘Rome’

Cabler's latest to get major push

NEW YORK — The grandeur that was “Rome” will be hard to miss.

HBO has devised an ambitious saturation launch for the 12-episode drama skein, bowing Aug. 28 at 9 p.m.

Giving viewers as many opportunities to tune in as possible, the first three episodes will be available seven days a week on either HBO, HBO2, HBO Signature or HBO On Demand.

Episodes one and two will also reach nonsubscribers as a featured program during HBO’s free preview week Sept. 3-7.

And in a first for HBO On Demand, episode three will be available in advance of its regularly scheduled timeslot. Customers will be able to watch the third episode beginning Monday, Sept. 5, six days before the Sept. 11 primetime bow.

“Our goal is to put ‘Rome’ in front of every demo and every audience segment,” explained David Baldwin, HBO exec VP, program planning.

Previous week’s episodes will air in the hour preceding new episodes at 8 p.m.

“Rome” is a co-production between HBO and the BBC. It began shooting in March 2004 at Cinecitta Studios and other Italian locations.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety