Cabler's latest to get major push
NEW YORK — The grandeur that was “Rome” will be hard to miss.
HBO has devised an ambitious saturation launch for the 12-episode drama skein, bowing Aug. 28 at 9 p.m.
Giving viewers as many opportunities to tune in as possible, the first three episodes will be available seven days a week on either HBO, HBO2, HBO Signature or HBO On Demand.
Episodes one and two will also reach nonsubscribers as a featured program during HBO’s free preview week Sept. 3-7.
And in a first for HBO On Demand, episode three will be available in advance of its regularly scheduled timeslot. Customers will be able to watch the third episode beginning Monday, Sept. 5, six days before the Sept. 11 primetime bow.
“Our goal is to put ‘Rome’ in front of every demo and every audience segment,” explained David Baldwin, HBO exec VP, program planning.
Previous week’s episodes will air in the hour preceding new episodes at 8 p.m.
“Rome” is a co-production between HBO and the BBC. It began shooting in March 2004 at Cinecitta Studios and other Italian locations.