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A team effort for Logo

Sherman snagged to guide branding

Working toward a June 30 launch date of the MTV Networks’ cabler for gay and lesbian auds, Logo prexy Brian Graden has put the finishing touches on his programming team, naming veteran ad exec Lisa Sherman senior vice president-general manager.

She joins former Food Network programming chief Eileen Opatut, who is senior VP of original programming; and veeps Dave Mace and Marc Leonard.

Reporting directly to Graden, Sherman will oversee the day-to-day leadership, strategy and management of Logo, guiding the channel’s creative and branding initiatives. Previously, she was senior VP-group account director at the New York office of Hill, Holiday, Connors, Cosmopulos, responsible for clients including AOL Media Networks.

Before joining Hill, Sherman spent 17 years at Verizon Communications in senior-level marketing, advertising and operating positions. She is also a co-founder of marketing services company Women’s Sports Network.

“Lisa’s management and marketing background gives her a strategic understanding of how best to connect with our audience,” said Graden, who is also MTV Networks Music Group entertainment president.

As head of original programming, Opatut will be responsible for all of Logo’s development and production.Mace, who comes from Craig Zadan and Neil Meron’s Storyline Entertainment, will focus on the development of series projects, with a focus on scripted efforts.

Leonard, who is VP of programming and scheduling, comes from Comedy Central, where he helped launch the promotional campaigns for “Chappelle’s Show,” “Reno 911!” and “Drawn Together.” At Logo, he will be charged with putting together a launch plan for the cabler and will work closely with business development and ad sales to create programming opportunities for Logo’s media partners.

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