Showtime is committed to breathing life into “Huff” — and has gotten a head start on its Emmy campaign.
Emmy ballots won’t be mailed for several months, but cabler’s PR department already has sent the entire season of “Huff” on DVD to all 12,000 Academy members.
That’s the first time a network has provided a season’s worth of episodes — 13 in the case of “Huff” — to voters, according to John Leverence, senior VP at the Academy of TV Arts & Sciences.
Typically, a network or studio will send out one or two episodes for consideration in the top comedy or drama series categories. Thesps lobbying for nods in the actor categories, likewise, send the best few.
But Showtime execs are passionate about the frosh drama, even though ratings for the one-hour pale in comparison with its bona fide breakout “The L Word.”
Paybox ordered a second cycle months before the first bowed and poured millions of dollars into marketing.
Showtime’s evec VP of corporate communications Richard Licata said it’s his job to make sure voters have every opportunity see all of “Huff” before it’s time to cast those ballots. Skein has already earned Showtime its first Golden Globe nod for Oliver Platt, who was nominated for supporting actor, as well as a SAG nom for lead actor Hank Azaria.
“All of us who love this series wanted to give the voting members of the TV Academy every opportunity to discover and invest themselves in this beautifully written and acted series,” he said. “Why inundate members in May and June when they can have the next four months to savor ‘Huff?'”
Licata’s a vet PR man known for the aggressive campaigning that’s helped shows like FX’s “The Shield” earn recognition at the kudofest.
Series stars Azaria as a middle-aged psychiatrist whose personal life is turned upside down after a patient commits suicide in front of him.
The season finale of “Huff” drew 462,000 viewers — a series high for the frosh hour — on Jan. 30.