Virgin cues up marketing vet

Lowenberg to oversee pop roster that includes Stones, Kravitz

Former Arista/J Records exec Adam Lowenberg has been named senior VP of marketing at Virgin Records.

Lowenberg will oversee marketing and product management for Virgin’s pop roster, which includes A Perfect Circle, the Rolling Stones, Lenny Kravitz and Ben Harper.

Based in New York City, Lowenberg will report directly to exec VP Randy Miller.

Doneen Lombardi, who was recently promoted to VP, marketing and product management, will report directly to Lowenberg, as will Michael Pontecorvo, senior director of marketing.

Lowenberg comes to Virgin from Arista/J Records/BMG, where he worked for seven years, rising to the position of marketing VP. He handled product management for artists including Dido, Pink, Sarah McLachlan and Avril Lavigne.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0


    Leave a Reply

    No Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in: Logo

    You are commenting using your account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    More Music News from Variety