Delta Air Lines’ Song has joined Starbucks as the latest in the nontraditional music market.
Delta created Song Records a month ago in conjunction with Creative Branding Group, Artemis Records and music attorney Gary Stiffelman and are going outside the Artemis family (a first) by aligning with Interscope and promoting the latest from the Wallflowers.
Starbucks, meanwhile, is halfway through its six-week window of offering Alanis Morissette’s acoustic re-recording of “Jagged Little Pill.” The Hear Music/Maverick release has sold more than 110,000 copies and will be followed Aug. 30 by a Hear Music recording by pianist Herbie Hancock and a 1962 live recording of Bob Dylan.
Song Records has taken flight with the Wallflower’s “Rebel, Sweetheart” and Better Than Ezra’s “Before the Robots,” and, come July 12, Jaguar Wright’s “Divorcing Neo 2 Marry Soul,” scheduled for release July 12. Passengers are able to listen to the branded albums and purchase CDs on select flights. The company has no data on how many sales have been made.
Creative Branding Group prexy Brooks Branch envisions the Song Records collection as “having a spiritual feel and is not just an extra arm for distribution.”