Foo Fighters, Green Day, Williams skedded for perfs
LONDON — Coldplay, Gorillaz, Gwen Stefani, 50 Cent, Green Day, Snoop Dog, U2 and Blighty newcomer James Blunt lead the nominations for the 12th MTV Europe Music Awards, to take place Nov. 3 in Lisbon, Portugal.
Kudocast, the centerpiece of the net’s branding strategy or — as MTV Europe topper Simon Guild put it, “the lifeblood of what we do” — will be broadcast live, subtitled in 16 versions.
The awards are no longer a strictly European event. MTV’s recently launched pan-African channel also will be present, and among the 16 localized awards to be handed out will be one for African act.
Coldplay, Foo Fighters, Green Day, Robbie Williams and Black Eyed Peas are scheduled to perform.
Event will be hosted by Borat, the Kazakhstan TV presenter who is one of the many guises of British comedian Sacha Baron Cohen (aka Ali G).
“We always have to reinvent ourselves and do something different, because we get judged harder than anybody else,” MTV Intl. creative prexy Brent Hansen said of the surprising choice of host.
Hansen, who had the idea of casting Cohen during a chance meeting at a Chinese restaurant in North London, isn’t worried that Borat’s risque comments will be lost on some of his European viewers.
“As long as he’s clear that he’s about irony, we’re fine,” said Hansen during a press conference in London.
Borat was unable to attend. In a prerecorded announcement, he declared, “I’ll see you all in Lesbian!”