Clear Channel Entertainment Properties is putting Collective Soul on a 10-city “Road to Vegas” tour that will culminate with a multi-act show July 2 in celebration of the Las Vegas centennial.
Collective Soul, which released the album “Youth” on its own late last year, will play the 10 markets that delivered the most tourists to the gambling mecca, including Los Angeles, Houston and New York. Tour runs May 27-June 29.
Venues, which will be announced soon, will be transformed Vegas-style with showgirls, Elvis impersonators, neon and gaming lounges. Gibson Guitars will give away guitars as a promotion in each city.
“Collective Soul delivers the preferred audience — 21- to 40-year-olds — and by releasing their album themselves, they capture a bit of the maverick spirit of Las Vegas,” said Michael McGaw, managing director of national accounts for Clear Channel Entertainment Properties, the marketing arm of CCE.
Clear Channel books the Aladdin and Rain at the Palm but has no properties in the city. CCE is expected to announce soon the lineup for a July 2 concert that will be held outdoors near the Strip. It has not been determined whether Collective Soul will perform at that show.