Sony BMG Music Entertainment has created a television development department to create opportunities for artists on the music entity’s labels.
Down the road, the company hopes to expand and create a film unit. Films would be either genre-oriented or catalog-based, such as pics about artists Miles Davis or Janis Joplin.
Jeremiah Bosgang, most recently exec VP of creative for the Howard Stern Production Co., will head the Santa Monica-based TV unit and use the same title. He will report to Sony BMG chief exec Andrew Lack, who oversaw creation of the unit. Lack ran NBC before jumping to Sony.
Bosgang will oversee development and production of TV series in a wide range of formats, working closely with the labels and artists to identify appropriate vehicles.
Lack said, “I am confident that under (Bosgang’s) leadership, Sony BMG will create dynamic ways for our artists to reach broad audiences while developing new revenue streams for the company.”
Bosgang said projects could come from a variety of sources — the artists themselves, studios, networks, production companies — and that he’s open to any genre.
“Shows that have nothing to do with music, like ‘The OC,’ in which music plays a key role, would also be opportunities for us to platform our artists,” Bosgang said.
MTV’s biggest reality star, Jessica Simpson, records for Sony BMG, and BET series “Fatty Koo” and CBS’ recent Elvis specials involved Sony BMG properties. Those were all set up, however, without an exec in charge at the music company.
Bosgang has been meeting with A&R and marketing execs at the various labels — Columbia, Epic, Arista, J and Jive among them — and, while there are some “front-burner projects,” nothing is far enough along to announce.
At the Howard Stern Co., Bosgang co-authored and exec produced the 13-seg animated comedy series “Howard Stern: The High School Years,” which premieres on Spike TV next year.
He was previously co-creator and exec producer for Fox Sports Net’s “The Best Damn Sports Show Period” and from 1998-2000 was senior VP of original programming at FX.
An exec to oversee the film side is still to be named.