You will be redirected back to your article in seconds

MTV’s on the lookout for Latin viewers

Ballas-Traynor will work with nets to attract Hispanic auds

MIAMI — Music nets MTV and VH1 have tapped Lucia Ballas-Traynor general manager of MTV Espanol and VHUno, MTV Networks Music Group’s U.S. Hispanic nets.

In the newly created position, Ballas-Traynor will work with the MTV and VH1 teams to attract U.S. Hispanic auds. She will oversee all aspects of the business, including programming and marketing development, growth and distribution strategy and ad sales and business operations. Based at MTV Networks’ New York headquarters, she will report to both Christina Norman, prexy of VH1, and Rich Eigendorff, exec VP and chief operating officer, MTV Networks Music Group.

Ballas-Traynor joins MTV from IDT Corp., where she was senior VP of Hispanic marketing, focused on its telecom division. Before that gig she had been a consultant. From 1994-2002, she worked at U.S. Spanish-lingo feevee Galavision, which is owned by Univision Communications, rising to general manager in 1999.

More TV

  • Charlie Rose Sexual Misconduct

    Charlie Rose's Walter Cronkite Award Revoked by Journalism School

    MIAMI — Music nets MTV and VH1 have tapped Lucia Ballas-Traynor general manager of MTV Espanol and VHUno, MTV Networks Music Group’s U.S. Hispanic nets. In the newly created position, Ballas-Traynor will work with the MTV and VH1 teams to attract U.S. Hispanic auds. She will oversee all aspects of the business, including programming and […]

  • Peter Baldwin

    Emmy-Winning TV Director Peter Baldwin Dies at 86

    MIAMI — Music nets MTV and VH1 have tapped Lucia Ballas-Traynor general manager of MTV Espanol and VHUno, MTV Networks Music Group’s U.S. Hispanic nets. In the newly created position, Ballas-Traynor will work with the MTV and VH1 teams to attract U.S. Hispanic auds. She will oversee all aspects of the business, including programming and […]

  • THE 91ST ANNUAL MACY'S THANKSGIVING DAY

    NBC Feasts on Strong Turnout for Thanksgiving Day Parade, Football

    MIAMI — Music nets MTV and VH1 have tapped Lucia Ballas-Traynor general manager of MTV Espanol and VHUno, MTV Networks Music Group’s U.S. Hispanic nets. In the newly created position, Ballas-Traynor will work with the MTV and VH1 teams to attract U.S. Hispanic auds. She will oversee all aspects of the business, including programming and […]

  • imagine dragons

    Imagine Dragons Rules TV Ads With 'Believer,' 'Thunder'

    MIAMI — Music nets MTV and VH1 have tapped Lucia Ballas-Traynor general manager of MTV Espanol and VHUno, MTV Networks Music Group’s U.S. Hispanic nets. In the newly created position, Ballas-Traynor will work with the MTV and VH1 teams to attract U.S. Hispanic auds. She will oversee all aspects of the business, including programming and […]

  • Jon Barnthal Remote Controlled Podcast

    Remote Controlled: 'The Punisher' Star Jon Bernthal on Why the Role Scared Him

    MIAMI — Music nets MTV and VH1 have tapped Lucia Ballas-Traynor general manager of MTV Espanol and VHUno, MTV Networks Music Group’s U.S. Hispanic nets. In the newly created position, Ballas-Traynor will work with the MTV and VH1 teams to attract U.S. Hispanic auds. She will oversee all aspects of the business, including programming and […]

  • Hakeem Kae-Kazim to Play Cesil Colby

    Hakeem Kae-Kazim to Play Cesil Colby in ‘Dynasty’ (EXCLUSIVE)

    MIAMI — Music nets MTV and VH1 have tapped Lucia Ballas-Traynor general manager of MTV Espanol and VHUno, MTV Networks Music Group’s U.S. Hispanic nets. In the newly created position, Ballas-Traynor will work with the MTV and VH1 teams to attract U.S. Hispanic auds. She will oversee all aspects of the business, including programming and […]

More From Our Brands

Access exclusive content