MTV cues Smith for 100th launch

MTV Base to roll out across Africa

LONDON — MTV has lined up Will Smith and Grammy-winning rapper Ludacris to launch its 100th channel worldwide.

The duo will headline an open-air concert in Johannesburg, South Africa, on April 20, the debut of MTV Base — the cabler’s first pan-African music channel.

The pair will be joined by African acts Lebo Mathosa, Mandoza and Seun Kuti before an expected audience of 10,000 fans. Highlights of the show will air on MTV channels around the world in May.

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