Benefit concerts go global with cable network
MTV Networks will air customized programming from July 2’s Live 8 concerts on its various networks around the globe.
Stateside, MTV, VH1 and MTV college net mtvU will run a shared feed for the first time.
Live 8, a music effort to help fight poverty organized by Bob Geldof, comprises concerts in Philadelphia, London, Paris, Berlin and Rome.
Purpose of the concerts is to pressure leaders of the G8 nations to eliminate Third World debt, increase aid to Africa and adopt fair trade practices.
The MTV channels will provide select live coverage between noon and 8 p.m. ET. Produced packages will include a revisit of 1985’s Live Aid concerts and the upcoming G8 conferences.
CMT and VH1 Classic will air genre-specific Live 8 performances the day after the concerts.
America Online has inked a deal as the primary North American media partner for the Live 8 concerts and struck the deal with MTV Networks for broadcast rights. Premiere Radio Networks and XM Satellite Radio have the rights for radio; AOL is the Webcaster.
AOL will broadcast the five Live 8 concerts live, for free, as well as on its Web portals in the U.K., France and Germany.
Current lineups for Live 8’s “The Long Walk to Justice” include Bon Jovi, Dave Matthews Band, Destiny’s Child and Stevie Wonder in Philadelphia; U2, Geldof, Coldplay, Paul McCartney and Pink Floyd in London; Andrea Bocelli, Craig David, Jamiroquai and Youssou N’Dour in Paris; Brian Wilson, Lauryn Hill and Crosby, Stills and Nash in Berlin; and Faith Hill, Laura Pausini, Tim McGraw and Zucchero in Rome.
Outside the U.S., hourly bulletins featuring performances, backstage interviews and special packages will air on MTV, VH1 and TMF brands internationally. In addition, VH1 India will broadcast 12 hours of Live 8 footage showcasing highlights from all the event venues.
On July 3, a one-hour Live 8 special with featured global performances will be made available to MTV Networks music channels around the world.