IFC weaves ‘Jesus’ into promo blitz

Cabler plans fest of efforts inspired by Green Day song

HOLLYWOOD — Green Day’s “Jesus of Suburbia,” the nine-minute cornerstone of their disc “American Idiot,” will become IFC’s anthem in promotions for the rest of the year.

IFC has struck a deal with Reprise Records to incorporate the music into network promos, network IDs and new network branding pieces. Tune will also be used in show opens and credit rolls for IFC original programming.

The cabler has plans to inaugurate a festival of original films created by IFC’s audience that are inspired by the song. IFC will also use the song as a leaping off point for interactive chats with the audience and to create web-specific programming.

Partnership will not include music video airplay or any type of commercial involvement.

“‘Jesus of Suburbia’ is the ultimate articulation of our national zeitgeist — it speaks perfectly to the anxiety, emotions and passions of our audience,” said Evan Shapiro, GM and exec VP of IFC. “Everyone needs a soundtrack for his/her life, and ‘Jesus of Suburbia’ is now the soundtrack of IFC — our audio calling card and the voice of our vision. In return, we hope to ensure that all of ‘Jesus’ will be heard the way it was meant to be — without censorship or filters.”

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