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Grammys will sing on CBS through 2011

Deal includes potential music-driven content properties

The Grammys will be broadcast on CBS through 2011, as the Recording Academy and the Eye have inked a five-year extension for the kudocast.

CBS has been broadcasting the Grammys since 1973.

New agreement also includes various potential live music and music-driven content properties over the course of the partnership.

“We’ll be able to bring live music, music-oriented programs and public service and educational content to viewers by keeping Grammy-related programming on the air throughout the year,” said Neil Portnow, president of the National Academy of Recording Arts & Sciences. “This is a landmark commitment by both parties as we collectively spotlight the creative endeavors and timely topics that are important to music fans and music makers of all genres.”

Earlier this year, when the Grammys went up against ABC’s “Desperate Housewives” and “Extreme Makeover: Home Edition,” the kudocast drew its lowest demo ratings in eight years. Show was watched by 20 million viewers in the U.S.

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