Entering full rebuild mode, NBC announced Monday a fall schedule that attempts to breathe some new life into its stagnant 8 p.m. hour. Arguing that it’s hopeless to try to attract viewers later in the evening if they don’t first fix primetime’s first hour, Peacock execs have shuffled the time period on five of its seven nights. That includes scheduling three reality entries in the slot: the return of “The Biggest Loser” to Tuesdays; the new Martha Stewart edition of “The Apprentice” to Wednesdays; and the Amy Grant-hosted feel-good entry “Three Wishes” on Friday. Meanwhile, as revealed to advertisers Monday afternoon at Radio City Music Hall, the network is playing it safe with comedies, scheduling just four in fall (with three more on the bench for midseason) and keeping its Thursday night lineup intact.
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- Petrol Advertising, Burbank, California
- Bridgewater Associates, Westport, Connecticut
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- Save the Children, Fairfield, Connecticut