Mouse preps ‘roadblock’ ‘Narnia’ bow

Getting an early start on its publicity for the holiday film “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe,” Disney will premiere the trailer day-and-date on TV in the U.S. and some 32 countries worldwide, as well as on Verizon cell phones in the U.S. The publicity “roadblock” marks the first time Disney has unveiled a trailer simultaneously in international, domestic and mobile markets.

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