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Fox plans promo push for ‘Arrested’

The Fox network has engineered what is perhaps the most extensive promotional campaign ever devised for a primetime series, enlisting all of its owned TV stations to carry a total of 10 episodes from the first season of “Arrested Development” in August as a build-up to the show’s third season. The critically acclaimed sitcom, which harvested another 11 Emmy nominations last week, needs help because it has not reached a wide enough audience despite playing on Fox’s Sunday-night schedule behind “The Simpsons.” “Arrested” averaged only 6.2 million total viewers during the 2003-04 season, dropping off to a 6.0 million average for 2004-05. Fox has shifted the series to Monday at 8, where it will premiere Sept. 19. For 10 straight weekdays beginning Aug. 15, all 35 of the Fox O&Os will carry an “Arrested” half-hour, with most slotting it at midnight.

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