‘Firefly’ spreading wings on Sci Fi

For a busted TV series that the Fox Network canceled back in December 2002 after only 11 episodes, Joss Whedon’s “Firefly” is building up one hell of a profile in ancillary markets. The Sci Fi Channel has bought exclusive cable rights to “Firefly” from Twentieth TV for a total license fee of about $450,000 in a deal that includes three episodes Fox never ran. Beginning July 22, Sci Fi will air reruns of “Firefly” in the high-visibility Friday at 7 p.m. timeslot, which leads into the network’s successful block of scripted series: “Stargate SG-1,” “Stargate Atlantis” and “Battlestar Galactica.” Universal will look to cross-promote the theatrical release with the original “Firefly” every Friday on Sci Fi.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More News from Variety