For a busted TV series that the Fox Network canceled back in December 2002 after only 11 episodes, Joss Whedon’s “Firefly” is building up one hell of a profile in ancillary markets. The Sci Fi Channel has bought exclusive cable rights to “Firefly” from Twentieth TV for a total license fee of about $450,000 in a deal that includes three episodes Fox never ran. Beginning July 22, Sci Fi will air reruns of “Firefly” in the high-visibility Friday at 7 p.m. timeslot, which leads into the network’s successful block of scripted series: “Stargate SG-1,” “Stargate Atlantis” and “Battlestar Galactica.” Universal will look to cross-promote the theatrical release with the original “Firefly” every Friday on Sci Fi.
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