Aliens aiming for boffo box office

Steven Spielberg and Tom Cruise’s “War of the Worlds” embarks on a six-day opening stretch today, invading 3,908 theaters. The nearly weeklong “weekend” means “Worlds” could be a blockbuster by the time the Fourth of July fireworks go off Monday night. The movie has pre-sold elements – recognizable title, director and star – but is harder to gauge than a blockbuster franchise, so Paramount and DreamWorks don’t know what to expect for their tentpole (which they peg at a $135 million budget). “It’s not like ‘Star Wars’ or ‘Batman,’ ” said Paramount distribution president Wayne Lewellen. “You’re not dealing with a sequel or a movie with a cult following.” Tracking has been strong in all four quadrants for the PG-13 H.G. Wells adaptation. Polls show 21% pick “Worlds” as their first choice for the weekend, with men over age 25 showing the most interest. Still, the tracking numbers aren’t at the heights reached by “Star Wars: Episode III – Revenge of the Sith,” but they are significantly higher than those for “Batman Begins.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More News from Variety

Loading