Tuner tix top out at $110

“Monty Python’s Spamalot” has broken the C-note barrier.

Hit tuner’s top ticket price jumped Wednesday from $100 to $110 — make that $111.25, including the Shubert Theater facilities fee.

Tickets for big Broadway musicals have hovered at $100 or just below ever since “The Producers,” emboldened by rave reviews, upped its asking price to $100 in April 2001. Since then, shows have been hesitant to step over the line of that big, round number.

“Spamalot,” though, has consistently done boffo biz. Show broke the house record at the Shubert for the 10th time by raking in $1,071,021 for the week ending Oct. 2, and its high average paid admission ($91.24) suggests that auds are willing to pay top dollar for it.

The “Spamalot” crew hasn’t yet calculated how much their gross potential, now at $910,451, will rise. (Actual grosses are often higher than the reported potential because of premium priced tickets.) Production seems unlikely to overtake “Wicked,” the top performer with a potential of $1,155,784.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0