‘Glen Ross’ boss of B’way grosses

Broadway hot for May, but off from prior week

With nearly every midtown theater occupied, Broadway had no problem setting a record for the early May frame. Thirty-six shows brought in $17,228,111. The bad news: Total receipts were off $994,202 from the previous week. Paid attendance came to 257,346. These lofty numbers stack up against $14.5 million and 226,137 in May 2004, and $13.9 million and 225,123 in May 2003.

Although most shows went south, “Glengarry Glen Ross” ($400,745) had no trouble bucking the downward trend. Buoyed by rave reviews, receipts there jumped $111,106 coming off the revival’s preem week. Gross potential looms at $673,276.

Other upticks were much less spectacular. Under the top 10, “Julius Caesar” ($625,292) grew $31,336, setting a house record at the Belasco. For the fourth straight week, “On Golden Pond” ($268,230) continued its upswing, counting another $27,395 in its coffers. “Avenue Q” ($463,457), “Steel Magnolias” ($209,872) and “Freshly Squeezed” ($124,356) scored minor bumps. So, too, did “The 25th Annual Putnam Spelling Bee” ($313,492), which achieved the rare feat of increasing receipts $4,061 during its heavily comped preem week. The middle-school tuner played to 83.8% capacity, earning a nice $68.40 average-price ticket.

Were potential patrons to other new shows waiting for the Tony noms? Or was there too much competish? For some shows, late April/early May can be as tough at the box office as September or January. Huge six-figure decreases plagued “The Producers” ($761,681), “Hairspray” ($651,228), “Fiddler on the Roof” ($439,395) and new vehicle on the block “Chitty Chitty Bang Bang” ($663,764), which was off the most: down $200,673 and losing nearly 25% of its previous week’s gross.

Under the top 10, big five-figure slides beset “Beauty and the Beast” ($590,416), “Chicago” ($443,331), “Movin’ Out” ($425,007) and newcomer “All Shook Up” ($472,441) falling $42,962 to put in its lowest-grossing week of regular perfs. Comps for crix and first-nighters took a sizable $72,512 chunk out of “Sweet Charity” ($422,761).

‘Little’ a little less

Tuners “Little Women” ($275,738) and “Brooklyn” ($187,626) were off less, down $42,138 and $35,647, respectively, but they had much less to begin with. Small five-figure downticks also affected “Rent” ($289,281), “La Cage aux Folles” ($367,315) and “The Pillowman” ($380,475), which at least had the good excuse of comped awards voters. Its major competish there, “Doubt” ($443,364), dipped only $2,105. “The Light in the Piazza” ($329,228) fell $4,028.

In its penultimate week, “Twelve Angry Men” ($224,292) retreated $13,996.

Tennessee Williams was both up and down last week. “A Streetcar Named Desire” ($278,900) expanded $19,559. Off $20,565, “The Glass Menagerie” ($196,311) put in its poorest B.O. perf to date.

On its yo-yo perf sked, “Who’s Afraid of Virginia Woolf?” ($286,044) increased only $19,633 despite eight last week, seven the previous week.

In previews, “After the Night and the Music” ($160,590) went from five to eight previews, with another $64,818 to show for it.

Brian Stokes Mitchell’s “Love/Life” ($60,449) played two perfs at Lincoln Center’s Vivian Beaumont Theater.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety

Loading