You will be redirected back to your article in seconds

‘Weather’ patterns shifting

Crix suggestions, Cage's availability effect changes

“Everybody talks about the weather, but nobody does anything about it.”

Paramount is defying that old aphorism, moving Nicolas Cage starrer “The Weather Man” back six months from spring (April 1) to fall (Oscar season).

Marketing chief Gerry Rich asserts the move — five weeks before the planned opening — was driven by two factors: Critics suggesting at early screenings that the film be moved back to awards season, plus limited availability of Cage (who’s in Australia for “Ghost Rider”) and director Gore Verbinski (who’s about to shoot back-to-back sequels to “Pirates of the Caribbean”).

Paramount hadn’t yet launched its TV campaign, but it had one-sheets in theaters and had been running trailersand extensive Internet ads on “The Weather Man,” a character-driven drama-comedy in which Cage plays a successful weathercaster whose personal life unravels.

Marketing efforts will be muted for a few months, but will ramp up in late summer amid the launch of fall TV season — and just in time to catch the wave of early buzz on 2005 Oscar contenders.

It’s the second delay for “The Weather Man,” which wrapped last spring and had been slotted for a December release.

Rich sees nothing but upside, adding, “We’ve got a lot of early awareness for a non-formulaic film that’s a little hard to classify.”

ENDS

More Film

  • READY PLAYER ONE

    Steven Spielberg's 'Ready Player One' Crosses $500 Million Worldwide

    “Everybody talks about the weather, but nobody does anything about it.” Paramount is defying that old aphorism, moving Nicolas Cage starrer “The Weather Man” back six months from spring (April 1) to fall (Oscar season). Marketing chief Gerry Rich asserts the move — five weeks before the planned opening — was driven by two factors: […]

  • Hans Zimmer90th Annual Academy Awards, Roaming

    Hans Zimmer to Receive Steiner Award at Hollywood in Vienna Gala

    “Everybody talks about the weather, but nobody does anything about it.” Paramount is defying that old aphorism, moving Nicolas Cage starrer “The Weather Man” back six months from spring (April 1) to fall (Oscar season). Marketing chief Gerry Rich asserts the move — five weeks before the planned opening — was driven by two factors: […]

  • A Quiet Place

    'A Quiet Place' Reclaims Box Office Crown, 'Super Troopers 2' Outdoes Expectations

    “Everybody talks about the weather, but nobody does anything about it.” Paramount is defying that old aphorism, moving Nicolas Cage starrer “The Weather Man” back six months from spring (April 1) to fall (Oscar season). Marketing chief Gerry Rich asserts the move — five weeks before the planned opening — was driven by two factors: […]

  • Anything

    Film Review: 'Anything'

    “Everybody talks about the weather, but nobody does anything about it.” Paramount is defying that old aphorism, moving Nicolas Cage starrer “The Weather Man” back six months from spring (April 1) to fall (Oscar season). Marketing chief Gerry Rich asserts the move — five weeks before the planned opening — was driven by two factors: […]

  • Empty movie theater

    First U.S. Samsung LED Cinema Screen Debuts at Pacific Theaters Winnetka in Chatsworth

    “Everybody talks about the weather, but nobody does anything about it.” Paramount is defying that old aphorism, moving Nicolas Cage starrer “The Weather Man” back six months from spring (April 1) to fall (Oscar season). Marketing chief Gerry Rich asserts the move — five weeks before the planned opening — was driven by two factors: […]

  • Stephen King The Tommyknockers

    Universal Wins Rights for Stephen King's 'Tommyknockers' Movie

    “Everybody talks about the weather, but nobody does anything about it.” Paramount is defying that old aphorism, moving Nicolas Cage starrer “The Weather Man” back six months from spring (April 1) to fall (Oscar season). Marketing chief Gerry Rich asserts the move — five weeks before the planned opening — was driven by two factors: […]

  • WGA Writers Contract Talks

    Writers Guild Seeks to Reshape Talent Agency Business in Proposed Deal

    “Everybody talks about the weather, but nobody does anything about it.” Paramount is defying that old aphorism, moving Nicolas Cage starrer “The Weather Man” back six months from spring (April 1) to fall (Oscar season). Marketing chief Gerry Rich asserts the move — five weeks before the planned opening — was driven by two factors: […]

More From Our Brands

Access exclusive content