CBS flagship WCBS-TV New York has named Peter Dunn president and general manager.
Dunn moves over from WCBS’ sister company, the Viacom TV Stations Group, where he has served as president of sales for the past 10 months.
“I’m coming to a station with some strong entertainment properties that I’m happy about,” he said, citing the solid ratings of “Dr. Phil,” “Entertainment Tonight” and “Insider,” as well as the return of “Judge Judy” to the WCBS lineup next fall.
One of Dunn’s challenges will be to make the station’s underperforming local-news ratings more competitive with those of its main rivals, WNBC and WABC.
Dunn succeeds Lew Leone, who resigned last month to take over as general manager of Fox-owned New York stations WNYW and WWOR.
Before joining the stations group, Dunn spent three years as prexy-general manager of KYW-TV, the CBS O&O in Philadelphia, and its local sibling WPSG.
His boss, Tom Kane, president and CEO of the stations group, credits Dunn’s “work in Philadelphia, where he was able to reverse a decades-long ratings slide against two formidable competitors,” WPVI, the ABC O&O, and WCAU, the NBC O&O.
Last November, KYW finished second in the 11 p.m. news race, its best numbers in more than a decade, according to a statement from the group.
Before KYW, Dunn was exec VP of sales for the NBC-owned TV stations. Earlier in his career, Long Island native Dunn had sales-exec jobs at a variety of TV stations, including WNBC and WABC.