WB Pix lifts market guru

Oberlander moves up from his post as VP

Warner Bros. Pictures has promoted Lewis Oberlander to senior VP of domestic marketing research.

Oberlander oversees market research projects for the full slate of movies developed and marketed by Warners. He moves up from his post as VP in the same department.

Oberlander joined the studio in 1998 from Buena Vista Pictures, where he rose to manager, marketing research, after joining the company in 1992. He was named VP of domestic marketing research at Warners in September 2003.

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