Software developer Soapbox Mobile unveiled a new system at ShoWest that allows moviegoers to buy tickets and check seating on their cell phones. System works with Radiant Systems’ point-of-sale suite which is used by 60% of U.S. exhibs.
Soapbox has an ongoing partnership to develop mobile applications for Radiant.
With the system, users would purchase tix on their phone and then pick them up at the theater. System also allows exhibs to promote upcoming pics to past ticketbuyers.
As cell phones increase in popularity, the prospect of using the devices to market films and boost ticket sales was a popular topic of conversation at the showbiz confab.