Julie Sneddon has been appointed Buena Vista Home Entertainment senior veepee/general manager for Europe, the Middle East and Africa. Sneddon assumes her new post immediately, vacating her role as md of BVHE U.K. and Ireland, a position she has held since 1998. The new exec to fill the U.K. md role will be announced later this month.
Sneddon, who has been with BVHE for 12 years, replaces Rob Jongmans who was recently appointed executive vice-president and md for northern, central and eastern Europe for Walt Disney International.
Sneddon will continue to be based in London and will report to Dennis Maguire, president of BVHE International, who commented, “Julie’s impressive track record as managing director of our largest European market makes her the ideal candidate to lead our European efforts. Her extensive knowledge of the dynamic home entertainment market will make her an asset to our European operations at a time when our industry is looking at new opportunities for distribution, format and content.”