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‘Sith’ tunnels promo on subway walls

World Brief

The July 9 Japanese release of “Star Wars: Episode III — Revenge of the Sith” is being boosted by a novel form of promotion.

A specially cut, 15-second trailer will screen on the tunnel walls of Tokyo’s Ginza subway line from Monday to July 14.

The technology, based on the 19th century Zoetrope, is provided by New York-based Submedia and is normally restricted to static images. Twentieth Century Fox Intl.’s Japan release of “Revenge” is the first to use Submedia for a movie trailer.

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