Par homevid taps Ciccone

Exec boarding as studio adds100 home vid staffers

HOLLYWOOD — Brenda Ciccone has been named VP of publicity for Paramount Home Entertainment.

She comes to Par as the studio is adding about 100 staffers across all domestic and international departments of the homevid unit to handle the enormous increase in the product it distributes from all the Viacom film, broadcast and cable net entities as well as its own acquired properties, according to Par homevid worldwide prexy Tom Lesinski.

Ciccone replaces six-year vet Martin Blythe, who left to start his own company and continues to act as a consultant for Par Home Entertainment.

Ciccone, who oversaw the homevid accounts as VP at Bender/Helper Impact for the past six years, will oversee all publicity and corporate communication for Par Home Entertainment, reporting to Michael Arkin, senior VP of marketing.

At B/HI, Ciccone handled hundreds of homevid campaigns for studios such as Fox and DreamWorks and publicity for the American Film Institute, Yahoo!, Imageworks and FremantleMedia.

More Film

  • Les Arcs Film Festival

    Les Arcs European Film Festival's Industry Village Kicks Off with Strong Roster

    HOLLYWOOD — Brenda Ciccone has been named VP of publicity for Paramount Home Entertainment. She comes to Par as the studio is adding about 100 staffers across all domestic and international departments of the homevid unit to handle the enormous increase in the product it distributes from all the Viacom film, broadcast and cable net […]

  • Star Wars: The Last Jedi

    Box Office: 'Star Wars: The Last Jedi' Rockets to $215 Million Opening Weekend

    HOLLYWOOD — Brenda Ciccone has been named VP of publicity for Paramount Home Entertainment. She comes to Par as the studio is adding about 100 staffers across all domestic and international departments of the homevid unit to handle the enormous increase in the product it distributes from all the Viacom film, broadcast and cable net […]

  • Disney-Fox Deal Sets Up Scramble for

    Disney-Fox Deal Unleashes Flood of Free-Agent Executives, Talent

    HOLLYWOOD — Brenda Ciccone has been named VP of publicity for Paramount Home Entertainment. She comes to Par as the studio is adding about 100 staffers across all domestic and international departments of the homevid unit to handle the enormous increase in the product it distributes from all the Viacom film, broadcast and cable net […]

  • Anita Hill

    Anita Hill Chairs Hollywood Anti-Sexual Harassment Commission Formed by Top Execs

    HOLLYWOOD — Brenda Ciccone has been named VP of publicity for Paramount Home Entertainment. She comes to Par as the studio is adding about 100 staffers across all domestic and international departments of the homevid unit to handle the enormous increase in the product it distributes from all the Viacom film, broadcast and cable net […]

  • Warren Beatty

    Arnon Milchan Sues Warren Beatty Over 'Rules Don't Apply' Flop

    HOLLYWOOD — Brenda Ciccone has been named VP of publicity for Paramount Home Entertainment. She comes to Par as the studio is adding about 100 staffers across all domestic and international departments of the homevid unit to handle the enormous increase in the product it distributes from all the Viacom film, broadcast and cable net […]

  • Oscar Isaac Addams Family

    Oscar Isaac in Talks to Voice Gomez Addams in Animated 'Addams Family' Movie

    HOLLYWOOD — Brenda Ciccone has been named VP of publicity for Paramount Home Entertainment. She comes to Par as the studio is adding about 100 staffers across all domestic and international departments of the homevid unit to handle the enormous increase in the product it distributes from all the Viacom film, broadcast and cable net […]

  • Jennifer Lawrence

    Publicists for Jennifer Lawrence, Daisy Ridley, Amy Adams Form New Firm

    HOLLYWOOD — Brenda Ciccone has been named VP of publicity for Paramount Home Entertainment. She comes to Par as the studio is adding about 100 staffers across all domestic and international departments of the homevid unit to handle the enormous increase in the product it distributes from all the Viacom film, broadcast and cable net […]

More From Our Brands

Access exclusive content