On will distribute Alquimia's next four pics
New Spanish indie distribution house On Pictures has inked with Francisco Ramos’s prolific production house Alquimia Cinema to distribute at least the next four pics from Alquimia for theatrical and DVD/video.The deal includes satirical comedy “The Gronholm Method,” helmed by Argentine director Marcelo Pineyro, youth laffer “Condom Express,” written and directed by Luis Prieto, Enrique Gabriel trailer park-set drama “Small Lives, ” and friendship dramedy “Your Life in 65 Minutes” from Maria Ripoll (“Tortilla Soup”). Pics are set to bow in Spain second half 2005. The deal between five-year-old Alquimia and On Pics, which was launched in September by publishing conglom the Zeta Group, reps a returns to his origins for Alquimia CEO Ramos. Ramos maintains close relations with the Asensio family, which owns Zeta, since it launched producer-distribber Aurum Producciones more than ten years ago with Ramos as its CEO. Up to now, most Alquimia titles have been put through Fox for distribution in Spain, although Alquimia has also worked with indies Manga Films and Solida. “The distribution of independent films should be in the hands of independents,” Ramos said. “For On, we represent one-third of its annual distribution output, while we were just one-tenths of Fox’s,” he added. On Pics has launched two films, both to soft B.O.: “Hotel Rwanda,” toplining Don Cheadle and bought from Lions Gate, and Basque helmer Juanma Bajo Ulloa’s return, the acerbic drama “Fragil: True Love is a Fairy Tale.” Under the terms of the deal, On handles bookings and collections, Alquimia oversees marketing.