Slice of 'Roll' grosses goes to Katrina relief
Fox Searchlight will donate 10% of the “Roll Bounce” opening-weekend grosses to Operation USA’s Hurricane Katrina relief efforts. Distrib, working with corporate sibling DirecTV, also will host free screenings of the pic for storm evacuees at more than 80 shelters.
“Roll Bounce,” a tale of 1970s inner-city roller rink rivalries, opens Friday at around 1,700 theaters.
Fox 2000 prexy Elizabeth Gabler and Searchlight prexy Peter Rice said in a joint statement, “This is a small step that we can take to hopefully provide some laughter and entertainment, as well as a significant financial contribution, to the victims of Hurricane Katrina.”
Since the hurricane, L.A.-based disaster relief agency Operation USA has been providing medical supplies to clinics in the affected region.
Shelter screenings will utilize equipment installed by DirecTV to allow evacuees to receive its dedicated Hurricane Katrina information channel, which provides 24/7 programming related to storm relief and recovery efforts as well as a scroll of text messages for families separated by the disaster.